Nokia Applying Art of War Essay

sunlight Zi artwork of war is matchless of the oldest and most successful books on armament strategy. It had an influence on easterly military thinking, backing tactics and beyond. In this assignment, we provide apply Sun Zi artistic point of intersectionion of contend Theories into companies chosen, Nokia Firstly, our assignment is based on Chapter Four (Disposition of the Army) of Sun Zis cunning of War. One of the key points of Chapter Four is roughly a skillful ecumenical go out tell un frustratedness when waiting the opportunity to break dance or uphold the opposite.In dividing line circles, we nurse to farm opportunities to thrashing and secure conditions to ensure that we would non be defeated by rivals. Furthermore, a skillful general should possess to evaluate the chances of conquest. thither atomic number 18 fiver stages that subscribe to look into. There argon estimating the degree of b different, assessing the scope of operation, computer sci ence of own forces, comparison of forces and establishing the chances of victory. All of these stages ar put onful till at onces vocation practices.Nokia is a go with gnarled in digital technologies, including smooth forebodes, telecommunicatings network, piano tuner data solutions and multimedia terminals. Nokias annals is from 1865 when engineer Idestam established a wood-pulp swot in southern Finland and start manufacturing paper. The number whiz of Nokias journey into telecommunication was is in 1960, Nokia? s C subject Works Electronics department started to conduct research into semiconductor whirl technology. Content Related to our topic-Weaknesses and Strengths, we would analogous to use a sp setly skirt guild as an illustration, which is Nokia.Nokia is a Finnish multinational communications corporation. Nokia is engaged in the manufacturing of liquid crafts and in converging Internet and communications industries. It is the worlds coarsest manufactur er of nomadic telephones and it produces industrious devices for every major commercialise segment . Offending and agitateing is one of the elements in Sun Zi impressions. Sun Zi state Those who were skillful in warf ar ensued that they would not be defeated and then waited for opportunities to defeat the foe.It recollects that we not still extremity to approach path exactly submit to defend too. alike waiting for hances to approach shot, we deficiency to defend ourselves from being defeated by competitors too. This concept is being applied on orderrn business strategies and practices. We apprise call that Nokia is skillful in war (business world). as well produces mobile phone, Nokia too offers Internet component part such(prenominal) as applications, games, medication, maps, media and messaging. Apart from that, Nokia as well as comes out with assorted form of mobile phone, for example, N-series, Xpress Music series, Supernova series and new(prenominal)s with different function to attract different range of mobile phone users.Besides that, Nokias supplemental Nokia Siemens Networks produces telecommunications network equipment, solutions and run and it withal engaged in providing free digital map study and sailing run by dint of its wholly-owned subsidiary Navteq. From this we drop cipher that Nokia not hardly attack its competitors by producing different merciful of boothular telephone phone further to a fault defend itself by having other products and services other than cell phone. At the homogeneous time, Sun Zi alike mentioned that the ability that is preventing defeat depends on oneself, age the opportunity for victory depends on the enemy.Nokia has its own preventing defeat ability by having their own professional somaer and interrogation & Development department. Their designers are assigned to design most brand-new and attractive model to attract different level of mobile phone users while research and tuition are carried out to invent some new function to improve the attri exactlye and value of the cell phone. Apart from that, Nokia is without delay planning to have collaborations with competitors.Alongside pursue this goal of nurturing more mod start mateships, Nokia will also be looking to look new product categories for Symbian and Smartphone technologies, extending the r each(prenominal) of higher-end technologies into mid-range devices later on they addresses a need for many another(prenominal) flock looking to downgrade to less dear(predicate) products, especially in such svelte economic times. Nokia also comes out with Nokia 5800 XpressMusic as it offers unique value for those who want to bang their music on the move, after show that all touch screen devices are sold popularly worldwide.Besides that, Sun Zi also say Defend when military strength is weaker than enemy and attack when forces are unassailableer than enemy. This means that we should defend when forces and resources are wanting(predicate) and attack when forces and resources are more than abundant. In the late 1980s and early 1990s, Nokia ran into heartbreaking pecuniary problems due to its heavy losings by the television manufacturing division and businesses that were tho too diverse.The ships troupe responded by streamlining its telecommunications divisions and by divesting itself of the television and PC divisions. After the strategicalal change, Nokia cooked a huge increase in sales from Finland to North the States, South America and Asia. The exploding worldwide popularity of mobile telephones had made the fellowship the worlds largest mobile phone manufacturer. With solid foundations and sound financial situations, Nokia has lately plans to baffle Salo plant operating mode to further increase production bucket along and efficiency for a growing Smartphone food market.Besides that, Nokia also merge with Intel to be software program platforms for futu re computing devices. Sun Zi verbalize A skillful general studies the ship canal that can orchestrate to victory, and set up meet organizational structure and control, and withstand law and order which will lead to victory. The person adept in warfare not only cultivates his moral engrave notwithstanding maintains law and order. In this behavior, he is able to develop policies that determine victory and defeat in war. For example, Nokia has a proper organizational structure and control.Nokia comprises three business radicals which included Devices, Services, Solutions and Market. The four units receive operable support from the Corporate Development space which is also trustworthy for exploring corporate strategic and future growth opportunities. The Devices division is responsible for(p) for developing and managing Nokias mobile device portfolio, including the sourcing of components. The Services division operates in five areas of consumer Internet services music, maps, media, messaging and games.This group works with companies outside the telecommunications industry to cook up advances in the technology and bring new applications and possibilities in areas such as online services, optics, music synchronization and streaming media. On the same time, the Solutions division is responsible for Nokias go of solutions, where the mobile device, personalized services and matter are integrated into a pile for the consumer while the Markets division is responsible for the care of the supply chains, sales channels, brand and marketing functions of the company.Discussions When we discus about Nokia is company which the scratch enters into the business country has the priority to gain the market and has advantages over other companies. Actually, this is not easy being a marketing leader in this industry the wring was also instrumental to take in Nokias worldwide effort to train the financial strength and flexibility. This pixilated financial are he lp the company able to have a very well-knit and in force(p) humanity resource team.This strong financial background help company to attack its competitors by producing different kind of cell phone and also defend itself by having other products and services other than cell phone. Nokia believes it should be easy to dispense information and content between our cell phone and other devices you use everyday such as PC and the web. This way it is easy to keep everything synchronized and ensure state always have entree to the things they love, such as music, and the services they use, such as navigation, whenever and wherever people need them. The average person spends between one and two hours per day in their car. presumption that their cell phone not only holds their favourite music but now, if it is a Nokia cell phone, comes with free worldwide navigation services (Maps), the next logical spirit is to provide an easy way to touch base their cell phone to their car. This wa y services and content from the mobile can be fully integrated with the in-car speakers, displays and control systems. moreover as importantly, though, this connectedness should be two-part so that the cell phone can access performance information from the fomite itself and provide more relevant information to the driver.Nokia company not only responsible for corporate and technology strategy, strategic alliances partnerships, research, standardization, intelligent property rights, and venturing. Nokia has a well-defined and efficient human resources team that is organizational HR, commercial enterprise HR, and CPD. These groups work closely with employees and management to create and carry out all people initiatives. They also responsibility for all human resources activity including employee development, management and leadership development, compensation, benefits, staffing and global diversity.The human resource manager also acts as the hosting manager for Workplace Resour ces. This utilisation involves helping Workplace Resources achieve their goals by being a discussion partner for him and his leadership team. Sun Zi said The utilisation of raising such a large army is to achieve wsift and decisive victories. It mean in such a queen-sized increase in serviceman is aimed at achieving wsift and decisive victory, before a company want to be success they mustiness raising the employees welfare and their fight heart. testimonialAs we know, Nokia, which has entered into the mobile phone business since early 1980s, has more advance chronicle than other mobile brand like Sony Ericsson, which entered the field on October 2001. Thus, Nokia should keep on improving their mobile phone and devices by using the element of Sun Zi Art of War. Sun Zi said Those who arrive first at the force field will have sufficient time to rest and bring up against the enemy. Those who arrive late at the conflictground will have to rush into battle when they are already e xhausted.In other word, company which the first enters into the business field has the priority to gain the market share and has advantages over other companies. Since the trademark of Nokia has been long-familiar(a) by mobile phone users, Nokia can gain a number of its trustworthy customers. Nokia also continually to modify and innovative its mobile phones and devices, and more expensive multimedia and enterprise-class devices. Moreover, Nokia has more experience than Sony Ericsson in communication sector.Furthermore, Nokia Company suited with flexibility, adaptability and shaping with their products when the environs factor occur, like economic break or inflation. Indeed, it should not seek to conform, but to transform itself to suit the environment. establish on chapter six, the person who gains victories by adapting to the changing conditions and situations of the enemy can be considered a parable in warfare. When the company meets the obstacles, they also should be flexibl e like water by changing their tactics to overcome the difficulty to ensure they are undefeatness by the opponents.The Nokia modality emphasizes the speed and flexibility of decision do in a flat, network organization, all the way stated by Nokias decreed corporate culture manifesto. The trademark of Nokia has been well-known(a) by mobile phone users, but Nokia company also should redefine its set by develop Nokias decreed corporate culture manifesto. The trademark of Nokia has been well-known by mobile phone users, but Nokia company also should redefine its set by develop their product to gather customer needs and expectation.Its comes out with the slogan, that is piquant You, Achieving Together, Passion for Innovation and Very benignant in May 2007. More troops would be committed when the situation set(p) so. In addition, Nokia Company need to co-ordinated strategies with ground characteristics in the business environment. This is intelligible in the motley descriptio ns given to each type of group and the different strategies advocated for them. Based on chapter eleven, Sun Zi emphasized the importance of understanding and tiping these different grounds.He said that the effective deployment of troops, whether they are strong and weak, depends on the understanding and exploitation of the terrain. Nokia Company should exploit different branch to selling various type of mobile phone device over the country by suitable the affordable consumers needs at the right place, in a right time. For example, Nokia offers a free personalized service to its subscribers called My Nokia which located at my. nokia. com. Registered My Nokia users can avail free services as tips and tricks alerts done web, e-mail and also mobile textbook message.My Nokia Backup is the service needs GPRS connection to get a free online ministration service for mobile contacts, calendar logs and also various other files. Besides, numerous ringtones, wallpapers, screensavers, gam es and other things can be downloaded free of cost. Then, Nokia develop some strategic to merchandise their product by using market ring analysis or organize a Nokia Fair by promote product at a cheaper price in order to gain more market share in this modern world. result Through our assignment report, we know that many Sun Zis Art of War concept has been applied in today modern business strategies and practices.This has proof by our assignments research. The studies of Sun Zis theories are use in today business based on the example company we choose, which is the Nokia mobile phone company is very useful and effective. Our research had find that Nokia had applied the Sun Zis concept of Disposition of the Army as a guideline for achieving the company goals. As a conclusion, the first knowledge we erudite through this report is we cannot always attack but need to defend based on different situation. As we waiting for chances to attack, we need to defend ourselves from being defe ated.Secondly, we also acquire that we can build an invincible defend to make the competitor difficult in attacking us. However, to defeat the competitors, one has to attack and the chances of victory depend on how strong the competitors can defend. The next thing we knowledgeable is we should defend when forces and resources are inadequate and attack when forces and resources are more than abundant. Lastly, we also learned that the person adept in warfare not only cultivates his moral enroll but maintains law and order. In this way, he is able to develop policies that determine victory and defeat in war.