Public personnel management Essay Example | Topics and Well Written Essays - 500 words

Public personnel management - Essay Example This research will begin with the statement that payment in lieu of taxes or otherwise referred to as PILOTs are most commonly paid by large landholding non-profit organizations, especially universities and hospitals and are usually paid on a voluntary basis. It is only logical to argue that because these non-profit organizations receive basic services from cities in which they are situated at, and are funded by real estate taxes, every property owner should pay something in return. These payments are usually made to the local governments by the non-profit organizations because the receive local services like roads, fire protection, and the likes, but are ultimately exempted from paying property taxes because they primarily provide charitable work. In cases of cities that are struggling with budgets, non-profit organizations that are financially healthy and that own a substantial amount of tax-exempt property can be a useful avenue for raising revenue for the city. These cities often want the non-profit organization to chip in some cash in bailing them out of the financial quagmires and to make up for the forgone taxes. So should the non-profits pay PILOTs? The researcher would like to say that they should pay taxes because all owners of any property in the community, whether for-profit or otherwise receive services from the local governments or the cities such as roads, sewers, police services and the rest and these services have been funded by taxes from real estate.

Phillips International Essay Example for Free

Phillips International Essay Phillips International is exploring the possibility of reorganizing to focus more on its core health care business, Phillips Health. The company has cited two factors in support of this direction. First, the subject of health care has received more and more attention across America in recent years. Second, it has become the main area of growth for Phillips. Because Phillips has made natural supplements a profitable enterprise and Americans are becoming increasingly sceptical of the medical/drugs complex, the company may well be poised to supply a unique increasing demand in America. Positioning  Marketing gurus Jack Trout and Al Reis established the ground-breaking advertising concept of positioning. In their text Positioning: The Battle For Your Mind (McGraw Hill) they outlined what has become pretty much standard practice on Madison Ave. That is, through extensive survey and research establish the image and phrase that fits a creneaux (French for niche) within the mind of consumers. The ideas is to break down identification with a desirable product to a simple image and/or phrase that resonates with the populace. Phillips’ motto Sense and Simplicity could well be the perfect starting point to begin that positioning research. You can walk out on the street and perform your own informal survey. Ask any random working American what they would like to see in a health care system as profit-driven toward cure (as opposed to prevention) and complex as ours and nine times out of ten you will get words attempting to express one that makes sense and is simple to apply. As Phillips has grown by adopting sense and simplicity as its corporate culture and external identifying motto, it makes sense for Phillips to learn and apply the fundamentals of marketing to enhancing that winning hand. The last thing Phillips should want to do is spend vast sums on some big shot advertising firm that tries to make something wholesome and basic into something slick and trendy. It is advised as a first step that those employed within Phillips for marketing, in-house folks, read the basics texts on positioning (including the Trout/Reis) material and engage in their own surveys and research to determine how it might enhance its current marketability without radical changes. If it ain’t broke, don’t try to fix it. Should Phillips want to engage outside professionals in the future, this initial study and research will put Phillips in a knowledgeable position that will result in maximum results for the least possible cost obtained from those professionals. Proceeding in this fashion will assure Phillips re-inforces, rather than loses, its clear, stable and identifiable position in its customers’ minds, when it embarks on its launching of new companies. Transformation of Health Care  Phillips is interested in continuing to grow to the point it can contribute to, if not lead, a transformation of health care. There are two major hurdles to clear in effectuating such a transformation. The first, Phillips seems quite aware of already. Dr. Julian Whitaker put the problem very succinctly and frankly on Phillips Health’s own web links, Our health press has gotten Dangerously Dumb! Dr. Whitaker perhaps could have generalized more and been as accurate by removing health as adjective before press. Nonetheless, the result is the same. News, health and otherwise, has become so dummied down that any industry that relies on a well educated, relatively well-informed and free-thinking consumer base is fighting an uphill battle. This problem is exacerbated by the second hurdle that placed by the medical establishment and most particularly pharmaceutical manufacturers. No industry has a greater advertising budget. It is so wealthy it also constitutes the most well-heeled lobbying network in Washington and state capitals across the U.  S. The pharmaceutical industry’s plethora of immediate pain relief products (both physical and mental pain) for already existing maladies requires the least understanding on the part of its potential consumers to create want. Therefore their billions in advertising fits hand-in-glove with the short attention span, and dummied down nature, of conventional, modern media. Phillips has experienced some success in clearing those hurdles by way of offering a number of its own more educated health publications. Yet, there is an existing vehicle that Phillips might explore to exponentially increase the reach of it message. That is the alternative media field. There are literally tens of thousands of independent, and in most cases, small local newspapers across America. They have increased in number coincident with the increase of the consolidation of traditional media by corporate take-over. Before Phillips dismisses the idea as an invitation to go counter-culture, it ought to consider four factors. First, alternative is a term that has become increasingly mainstream. Certainly, during the sixties and seventies alternative was easily positioned with counter-culture. But since the eighties and into the new millenium the adjectival alternative has commonly been linked with such mainstream media as country music, comedy, mathematics, education, foods, radio and a host of other American activities and pasttimes. In seeming irony, even ultra conservative talk radio hosts refer to themselves as alternative news. Second, the readership of alternative news publications are predominantly free thinkers; just the population who would be open to purchasing the types of health care products Phillips offers. Third, alternative news outlets are extremely inexpensive to advertise in. Fourth, alternative news publications often consist of contributed material (they cannot afford to retain full time reporters) so they are generally open to news material submitted to them. Particularly, when that news offers insight not available on corporate media. Taking these four factors into consideration, Phillips may want to establish a writing unit that churns out high quality pieces on its wide array of product. The unit would establish a massive mailing list of alternative publications, in addition to straight health publications, that it regularly sends its material out to. You need not limit the work of such a reporting unit to alternative media. There are tens of thousands of local town newspapers that need material, and perhaps surprisingly are open to alternative ideas. Long Term In the long-term, there are other potentially effective avenues of exploration to consider in creating a the transformation of health care. It is recommended Phillips conduct two studies in particular. Only a couple decades ago Chiropractors were widely considered quacks. Four decades ago the AMA and FDA were actively attempting to destroy the practice. Chiropractors, like preventative health supplement suppliers, exchange a service that when practiced responsibly has the capability to preventing serious, debilitating health conditions. Now, Chiropractors are covered on virtually all employee health insurance plans in America. Imagine if the full array of Phillips products, including those taken on a purely preventative basis, were covered in health plans, private and governmental. Ignorance, prejudice, and jealous competition are the only factors in the path of that reality. It is recommended Phillips study the history of Chiropractors to see how this health practice went from outlaw to mainstream in such a short period of time. There may be a number of lessons learned in terms of making a greater number of your products eligible for government support. The second recommended study is of the physical fitness industry. While Phillips Health’s webpage shows an effort to engage the health field generally, it does not show a focus on fitness. Walk into any major gym these days, and you are likely to find an adjoining supplements shop. Natural supplements are discussed regularly among regular gym-goers, and it is a common topic in fitness magazines such as Men’s Health and Men’s Journal. Increasingly, those concerned with their own physical fitness are becoming more holistic in health outlook. They are looking for healthy diets and vitamin and mineral supplements. Many are exercising in the first place because they want to attain the type of health standards many of Phillips’ products are aimed at achieving. From an outsider’s view, the watchword suggested is reinforce your gains. Isolate what you are doing that is right, and redouble that effort. Engage in expansion plans, and achieving visions for transformation, without upsetting your winning strategy.

Mercutio In Romeo And Juliet

Mercutio In Romeo And Juliet In the play Romeo and Juliet, Shakespeare has created several memorable characters, aside from the witty, humorous, and theatrical character of all time Mercutio. Mercutio is neither Capulet nor Montague, but is portrayed as a very close friend to Romeo. Yet Mercutio and Romeo both very dissimilar views on love and on life in general. This is clearly conveyed through Mercutios witty wordplay and language within the play. Primarily the prologue in Romeo and Juliet plays an important role in giving information on were the play is set and what it is about. Shakespeare begins with the most renowned line in literature two households emphasize the theme family, Montagues and Capulets both alike in dignity yet involves another theme power. The prologue also introduces fatalism to the audience as the word star-cross`d lovers suggests stars determining destiny and the words cross`d lovers foreshadow the death of the lovers. The juxtaposition of antithetical ideas in the prologue creates the effect of anticipation and suspense , Shakespeare uses antithesis such as Death ,love and life to summarise the key themes and to foretell and intensify that a tragedy will take place. Mercutio can represent a number of comparisons and contrasts to other characters by means of his quick wit and optimistic attitude. In Act 1 Scene1 the themes hate and conflict are extremely expressed through the characters Benvolio and Tybalt. The character Tybalt is seen as very vulgar and aggressive since he chooses to emphasise on the words hate and hell, he then goes onto say I hate, all Montagues suggests he is only interested in fighting the Montagues and everything he seems to say is negative and full of frustration and disgust. In addition Benvolio, one of Mercutios close friends is seen as the peace maker, unlike Tybalt he is determined to stop the fighting and keep the peace . While Benvolio is calm, sensible and reliable, Mercutio tends to be sarcastic that follows his emotions, but is still remembered as this distinctive dramatic character. Whats more, Prince Escalus the voice of authority appears onto scene and demands for the fight to stop. Shakespeare uses antithesis in the Princes speech you men, you beasts to show his reaction, furthermore the prince can be seen as a character with such emotion as he begins to use violent imagery and says quench the fire of your evil hate and throw your Mistemper`d weapons suggests he is a mediator, like Benvolio and would like to see the feuds in Verona to stop. The juxtaposition of antithetical ideas in the quote Disturb our streets again he proclaims your lives shall pay the forfeit of the peace foreshadows the death of Mercutio and Tybalt. Later on in the Scene, the themes friendship, loyalty and love are expressed through Romeos unrequited love for Rosaline. When describing her physical beauty to Benvolio, Romeos descriptions are dreamy yet depressing. Shakespeare displays courtly love through the character Romeo and his infatuation for Rosaline when he begins to pine in despair out of her favour and then uses oxymorons O brawling love! O loving hate! to create a dramatic effect by swiftly switching two major themes together love and hatred , also creates confusion and gives an impression that he is self absorbed and immature. Throughout the scene Benvolio calls Romeo coz and this shows their extremely strong relationship also Benvolio is seen as a loyal and considerate friend when he continuously questions tell me in sadness ,the word sadness highlights the strong bond and respect between the two friends. On the other hand, Shakespeare presents the character of Romeo as over exaggerated and melancholy when Romeo use s hyperbolic language to convey his obsession with Rosaline he compares himself to a sick man in sadness, suggests his conceited mentality. In addition another very close yet different friend to Romeo is a character called Mercutio. Shakespeare chooses to include this humorous and spontaneous character after the audience has seen Romeo and his lovesickness, to create a dramatic effect by showing their opposing views on love. Mercutio, Benvolio and Romeo all sneak into the house of Capulets hoping that Romeo will enliven as Mercutio tells Romeo he must dance shows their close and friendly friendship. Romeo can be seen as depressing when he using a metaphor on the word soul while talking about Mercutios nimble soles referring to his own soul being stuck to the ground. Then Romeo expresses his confusion by saying is love a tender thing he goes onto create bestial imagery by describing love as rude , boisterous and pricks like a thorn gives us his mix yet positive views on love . Nevertheless Mercutios attitude towards love, contrast as he advises Romeo to retaliate back to love by prick love for pricking and beat love down shows he has a negative overview on love. The words prick and beat also show how frustrated he is and that he doesnt want his infatuation to ruin their friendship, we begin to see a diverse side that conveys he is kind and caring. Mercutio begins to mock Romeo with witty wordplay and sceptics when Romeo talks about having had a dream; Mercutio delivers a nonsensical speech on Queen Mab being the fairies midwife who rides a chariot made of an empty hazelnut suggests that all desires and fantasies are corruptive and futile .Shakespeare juxtaposes certain words together with antithetical ideas ,giving a reflection on Mercutio by the use of vivid images of opposing lawyers and lovers , soldiers and fairies also refers to some opposing themes in the play such as love and hatred. Moreover the misogynistic view in the speech about Queen Mab riding over soldiers neck and violent vivid imagery of cutting foreign throats foreshadows death and fighting by giving a negative vision that the whole concept of dreamers and being in love is dangerous as well as substantial. Through the Queen Mab speech Mercutio degrades women, yet captivates the audience in talking nonsense creates humour. In Act 2 scene1, the theme of true love is conveyed when Romeo has seen beloved Juliet he climbs onto the Capulets wall, whilst Mercutio and Benvolio call out for Romeo, Mercutio mocks Romeos infatuation for Rosaline shouting Madman , lover and refers to Venus the roman goddess of love. Then Mercutio uses the theme of petrachan love to describe Rosalines high forehead and scarlet lip to tease Romeo. Shakespeare uses dramatic irony as we as readers know its not Rosaline, Romeo loves. However Benvolio has a lot of concern for Romeo as he says if he will hear it will anger him; Mercutio on the other hand thinks it cannot anger him signifies Mercutio is a better friend as he tells the truth to benefit Romeo. Shakespeare uses satirical irony when expressing the theme of loyalty between Mercutio and Romeo. He describes Rosaline as a pale Hard-hearted wench and then uses imagery to describe Romeo as dead and stabbed , but due to love not hatred creates another dramatic effect of the role of Mercutio. Mercutios interaction with Romeo grows strong as he clearly states Romeo isnt strong enough to encounter Tybalt at a duel he then begins to mock Tybalts fashionable fighting by calling him the prince of cats tells us he is brave to protect Romeo. Mercutio also uses rhetorical language when insulting Romeo on groaning for love? conveys his cynical belief on love. Shakepeare has also displayed the character of Mercutio as both outrageous and fascinating when he mocks the nurses weight, comparing it to a sail! and calls her ancient tells us Shakespeare has done this to create wittiness and also to drive the entire play forward. Plus Mercutio and Romeos rapid interchange, indicates Romeo is quick to understand Mercutios witty wordplay. Furthermore the character Benvolio is displayed as blood and patient, when he tries to stop Mercutio to scape a brawl Mercutio begins to aggravate Benvolio in saying he will quarrel with a man for cracking nuts suggests Benvolio isnt quick to comprehend Mercutios clever wordplay. Mercutio also likes creating a scene when Benvolio tells Tybalt and Mercutio to reason coldly of their grievances , Mercutio seems to not care in saying let them gaze ,his own arrogance is leading to the tragedy of his death. When Tybalt insists in fighting with Romeo , Shakespeare uses dramatic irony in portraying the character of Romeo to be an innocent , love puppy who talks about loving the Capulets name as his own foreshadows the relationship of Romeo and Juliet. Ultimately the scene changes from bawdy comedy to dramatic tragedy when the role of the comic foil in the play comes to an end. Mercutio uses a metaphor and visual imagery when provoking Tybalt in comparing him to a good king of cats who has Nine lives represents his loyalty towards Romeo. Shakespeare dramatises Mercutios death as it hides his feelings over humour creating theatrical tension, Mercutio uses powerful language in cursing the two feuding families a plague on both of your houses he then goes onto using repetition whilst being sarcastic Ay , ay ,a scratch signifies his strong and brave personality all to protect Romeos Honour. By killing of the character of Mercutio, the character of Romeo changes from a romantic archetypal petrachan lover to a villian who kills Tybalt.

Employment Discrimination Essay -- Race Racism Prejudice

Employment Discrimination Discrimination is a very hard barrier to break. To discriminate means to "distinguish between one another; to make a difference in treatment or favor on the basis other then individual merit." Everyone at some point in their life experiences some form of discrimination that might be on the basis of their race, religion, age, or sex. Discrimination can be examined from many different angles. Because of this, I have decided to discuss one type of discrimination, which is employment discrimination. Throughout this paper I will attempt to answer several questions. Such questions are what is employment discrimination and whom does it effect? What could one do if find that they are a victim of discrimination? After answering these questions I will incorporate my own experience on this topic. Employment discrimination occurs when an employee or a group of employees are treated unfairly as compared to others because of their race, age, sex, religion, etc. Employment discrimination usually effects those who are considered the minority. If a company is found guilty of employment discrimination they can be find several hundreds of thousands of dollars. There are 2 forms of unfair treatment that one could experience in his/her workplace. The first form of treatment is done with intent. An example of this form of treatment would be if fellow employees or the employer makes up jokes or slurs about others, which would cause the other party to feel uncomfortable and unwanted in the workplace. The second form of unfair treatment is done a little different. This treatment is done in a sly and tricky way. For example, the employer would assign certain employees jobs that are out of the ordina... ...and asked about the job positions, they were told that they were only looking for a night crew for maintenance. When a black or hispanic person asked about the job positions they were told a different story. They were told that many different positions were open. My friend even over heard a conversation between the 2 people who were doing the hiring, stating that they positions that were open were to only be given to the black or hispanic people. When I heard this I was disgusted. I was upset that I didn't get the job because of my color. As you can see, discrimination is alive and going strong. It is not something that is very easy to solve. It is said that people are prejudged because of their color, age, religion, etc. People should be judged from within not from the outside. It's like that famous saying, "You shouldn't judge a book by its cover."

Portrayal of Asian-Americans in the Canceled Sitcom, All American Girl

Portrayal of Asian-Americans in the Canceled Sitcom, All American Girl Ever since arriving in this country, Asian-Americans have been misunderstood and discriminated against. Lately things have gotten better, but there are still people trying to further improve their situation. Margaret Cho, a Korean-American, is one of them. In the late 1990's she got her own sitcom, All-American Girl. This was a perfect chance to improve the portrayal of Korean-Americans, and Asian-Americans in general. Positive Aspects â€Å"All American Girl† showed many positive portrayals of Asians in a modern day society in California. The show is the first show in history to have a multi generational Asian cast portraying a Korean family in America. The grandparents are typical Korean people who came to America all the way down to their grandchildren who are all American (All American Girl). Despite much stereotypes present in the show, including the portrayal of an average Californian teenage girl chasing boys, â€Å"All American Girl† does show some of the general Korean traditions. In one episode, Margaret‘s, the main character, mother is upset at her granddaughter for pursuing a non Korean boy romantically. The theme of Margaret’s romance continues into the next episode when her new Korean boyfriend wants her to be the typical Korean woman (All American Girl). Another example of Korean thinking in the show is portrayed when the grandmother blames the bad luck of family on â€Å"bad feng shui.† Feng Shui is probably a term that most Americans are oblivious about, and this show brings it to light. â€Å"All American Girl† made a good attempt at trying to educate the American people on the Korean way of life and traditions. People living in America tend to ... ...owed to date?" Hiltbrand (p.17) argues that the show takes cheap shots at Asian culture and makes unfair use of stereotypes. He says of the show, "In its own warped fashion, this misshapen sitcom reminds me of The Many Loves of Dobie Gillis -- only with rickshaw jokes. Grade: C." Here you can see some of the negative sentiment that people had towards the show. Hiltbrand uses the example of "Rickshaw Jokes" to state his opinion that when it came down to it, this show wasn't all that much better than all the other stereotypical portrayals of Asians in other shows, despite its good intentions. All American Girl, while having its positive aspects, was still seen by many as detrimental to the Asian-American community. It is unfortunate that because of network executives and ignorance in general even a show that has good intentions still leaves people out in the cold.

Soccer history :: essays research papers

Games similar to soccer were played in China as early as 400 B.C. In 200 A.D. the Romans played a game in which 2 teams tried to score by advancing the ball across a line on a field, which means no soccer goals. They passed the ball to one another, but not by kicking it. Also in the 1100's, London children played a form of soccer (World Book Encyclopedia, S p.73).   Ã‚  Ã‚  Ã‚  Ã‚  In the early 1800's, many English schools played a game that resembled soccer. Players added many rules that changed the game, and each school interpreted them differently. In 1848, a group of school representatives met at Trinity College in Cambridge and drew up the first set of soccer rules (Brooks Clark, 1993). In 1863, representatives of English soccer clubs founded the English football clubs found the English Football Association. Soccer began to spread throughout the world in the late 1800's. By 1900, associations had been established in Belgium, Chile, Denmark, Italy, Switzerland, and the Netherlands. In 1904, the national associations founded the Federation Internationle de Futbol Association. Soccer was made an official Olympic sport in 1908. The Canadian Soccer Association was established in 1912, and the United States Soccer Federation was set up in 1913. The first World Cup was played, in 1913, in Montevideo, Uruguay. Since then, the World Cup has been held every four years, except during World War II (1929-1945), when the games were suspended.   Ã‚  Ã‚  Ã‚  Ã‚   Indoor soccer began in 1939, was formed by Major Indoor Soccer League, it started so people could play during the winter months. The North American Soccer League had its own indoor league from 1979-1984. Some of the differences from outdoor soccer are: there were only five players on the field and the goalkeeper, the goals are smaller, and the field is smaller. The field is like a hockey rink with astro-turf field surrounded with Plexiglas. The soccer goals are also built into the wall. This is a very fast paced game with four periods of 15 minutes each. In the United States, major league professional soccer has attracted little interest from the fans. Either indoor or outdoor proved to be successful, even with stars coming from Europe and Latin America. American Soccer League was the longest running professional league in the United States soccer history, going from 1921 to 1984. The North American Soccer League only existed until 1985. Some of the worlds' greatest players competed in this league, such as Michael Platani and Giorgio Chinaglia.

Qantas Cas Notes Essay

Analyse and interpret data Maintain Qantas/Jetstar’s combined domestic market share of 65% Match capacity with demand sustaining loads around 80% Grow Jetstar in Asia Increase internet sales Increase customer service standards Enhance complementary portfolio businesses like Freight Reduce losses of Qantas international Transform Qantas International for focusing on right aircraft, right route, network optimisation and margin improvement Grow their frequent flyer program members and partners Market Segmentation and Selection of the Target Market Qantas’ market segmentation is complex because each segment has distinctive and different needs and expectations, such as the need to make stop-overs, the ability to pay fare levels and expectations in terms of in-flight service and comfort. Qantas mainly uses behavioural segmentation to select its target markets. Buyers are distinguished according to trip purpose e. . business and leisure/non-business travellers. Marketing Strategies Positioning Formulating the Marketing Mix Product Strategies Scheduling features Comfort-based features I ne Qantas Frequent Hyer scneme (H- Intangible benefits Brand name Price Cost plus margin: Qantas determines the cost of production and then adds a margin for profit Market: most fares at Qantas are determined by the market, where demand is matched with supply Competition based: monitoring what other airlines such as Virgin Blue are charging Pricing Strategies Price penetration Full Fares Promotional Fares Loss Leading Promotiono Advertising Sales promotions particularly in periods of subdued demand. When Qantas first launched Jetstar it released 100,000 tickets at $49. Qantas also launches a two-for- one ticket sale, which allowed a second passenger to fly for the cost of taxes and charges. Personal selling Publicity Place/Distribution Distribution to end customers is achieved by Qantas in two ways, direct and indirect. DIRECT – via its own retail outlets INDIRECT – via sales agents People Because most customers have direct contact with Qantas employees, especially on he ground, the impression they give has a big impact on how Qantas is perceived. Qantas staff must have appropriate personal attributes and training for their Jobs. Qantas spends more that $275 million a year on staff training to ensure a very positive interaction between its customers. Processes Booking flights online Online check in Mobile check in cnecK In KIOSK Physical Evidence Qantas’ customers are influences by Qantas’ signage, its website, its terminals, its lounges, etc. E-Marketing uses an electronic medium to perform marketing activities, e. g. website, email. Global Marketing is the use of marketing activities across national boundaries. Qantas uses: Global Branding Standardisation Customisation Implementing, Monitoring and Controlling the Marketing Plan Qantas has a systematic base for continually monitoring, controlling and adjusting its marketing activities using the following tools: Developing a financial forecast of revenue using statistical models, past sales data, executive Judgement and surveys of customer buying intentions. It then estimates costs such as market research costs, promotion costs, product development costs and distribution costs. Comparing actual and planned results using a number of performance criteria.